Asian Tech Press (July 12) -- Samsung Electronics on Tuesday launched its virtual playground Space Tycoon on the metaverse platform Roblox.

Space Tycoon is a virtual space targeting Gen Z customers, where players can create Samsung products and collect product-themed virtual accessories.

It will will be available in 14 languages, including Korean, English, Chinese and Spanish, and will add the ability for users to communicate, share and join virtual parties in the future.

In addition, Samsung said it will host Space Tycoon online events at its global marketing platform #YouMake, which focus on collecting and coloring Samsung products.