Pinduoduo's Temu preparing for entry into Canada

Asian Tech Press (Nov 10) -- Temu, a cross-border e-commerce platform owned by Chinese internet company Pinduoduo, is preparing for its entry into Canada.

Temu is preparing to enter Canada after making waves in the North American e-commerce market, with Spain as its next stop, sources said.

On September 1, Pinduoduo officially launched Temu in the United States, Hong Kong, Singapore, Taiwan, Canada and other countries and regions. The software mainly targets the North American market, selling relatively inexpensive shoes, clothing, bags, mother and baby products, consumer electronics, auto parts and other kinds of goods.

In October, Temu opened its Just-In-Time (JIT) pre-sale mode to merchants, as part of the preparation for the upcoming Black Friday sales in Europe and the U.S.

Based on social fission to acquire new users, and the lure of low prices, Temu has achieved some success in the North American market. More than a month after its launch, Temu overtook Amazon and Shein to become the first in the iOS App Store's shopping chart.

As of early November, the app remained stable at number three on the download chart for many days, behind Pinduoduo's Chinese rival Shein.

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