Musk wants Tesla to be big, or bigger in Japan
Jan.25,2024

Asia Tech Wire (Jan 25) -- Tesla Inc. isn't big enough in Japan, and the company's CEO Elon Musk is unhappy with its very low sales in the world's third-largest auto market.

"There are some geographies where our market share is remarkably low, like Japan,"Musk said on Wednesday's fourth-quarter earnings conference call.

He said, "We should at least have a market share proportionate to, say, other non-Japanese carmakers like Mercedes or BMW, which we do not currently have."

Musk had predicted that Japan would be Tesla's biggest market outside of the U.S., but sales of the brand's electric cars have been dismal in the country over the past few years.

According to estimates from market research firm IHS Markit, Tesla sold more than 5,200 units in Japan in 2021, and about 1,900 units in 2020.

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