Asian Tech Press (Sep 5) -- TikTok owner ByteDance's VR unit Pico announced Monday that it has formally upgraded its brand and will strive to become a world-class XR platform.

Pico released a new vision and mission, aiming to become the leading world-class XR platform, to fulfill developers and creators, and to create a better life experience for consumers around the world.

Also, the VR unit has renewed its brand logo, font and other visual identity.

Founded in 2015, Pico formally became part of ByteDance in September 2021, forming the XR business line of the Chinese Internet giant on the basis of its original VR business.

Pico also set up offices in Europe, Japan, South Korea and other regions one after another to expand the international market.